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PRODUCT & UX
Role
Head of Design → Product + UX + Research + Brand
Context
TradeRev was a real-time automotive marketplace growing from startup to $250M acquisition.
Challenge
Digitize a deeply relationship-driven dealer auction model for mobile, and scale nationally without breaking trust or habit loops.
Approach
• shipped v1 → v3 of core marketplace flows
• created structured UX practice + hiring + team culture
• developed early design system + component library
• designed and prototyped core workflows (listing, bidding, arbitration, onboarding, notifications)
• close partnership with CEO, PM, and eng leads
Outcome
• 150,000+ auctions/day at scale
• 90%+ mobile conversion for key dealer actions
• Acquisition by KAR ($250M)
Designing usable, scalable systems and thoughtful product experiences
