J.Pak
PRODUCT & DESIGN LEADER
Building digital products, design systems & teams
experience & PRINCIPLES
HOW I THINK, BUILD, AND LEAD
WHAT I DO
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Build and scale product design teams
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Define product direction and UX strategy
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Create systems that enable speed, clarity, and consistency
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Turn complex problems into usable, human experiences
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Drive quality, alignment, and momentum across functions
WHAT I BELIEVE
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Design is a system, not a surface
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Clarity outperforms complexity
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Culture is built through relationships, not posters
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Deep empathy paired with decisive execution wins
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The best products are simple, delightful, and trustworthy
WHAT I'VE DONE
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Co-founded and scaled a startup from 3 to 800+ employees, and a $250M acquisition
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Led design at an AI systems company during hyper-growth
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Built internal brand, culture systems, and design practices
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Created product foundations used across multiple teams
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Designed SaaS products across B2B and B2C, from complex enterprise workflows to intuitive consumer experiences
PROFILE
I’ve spent my career building products, systems, and teams. I helped take an idea from inception to a $250M acquisition, led design at both high-growth startups and public companies, and shaped cross-functional teams across product, brand, content, and motion.
My approach blends clear product thinking with a research-driven, narrative-first design mindset. I focus on clarity, craft, and consistency — building systems that scale and teams that thrive.
My proudest work isn’t award winning products — it’s building the teams who created them.
selected work
startup to scale
CentML
Founding Head of Product Design
Built design function from zero; defined product systems and UX for deep-tech AI; acquired by NVIDIA.
Clutch
Director of Product Design
Shaped UX for consumer automotive platform, redefining core design system and product foundation.
Hilltop Games
Co-Founder, Head of Design
Co-founded Indie games studio exploring mobile gameplay systems, character design, and animation. Owned UX, narrative design, and influenced monetization systems.
KAR Global
Chief Creative Officer
Unified brand + product across a Fortune 1000 public company; built marketing design, content, culture systems at enterprise scale.
TradeRev
Co-Founder, Director of Product Design
Scaled from 3-person founding team to 800+ employees, across 3 countries; created a new category in automotive SaaS; $250M acquisition.
Playback Media
Creative Director
Sharpened storytelling + motion foundations on Hollywood film & TV productions; shaped craft and narrative instincts.