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Team & culture design
Creating environments where creative and product teams thrive
FOCUS
Building design cultures that blend clarity, trust, and autonomy. Shaping teams that think strategically, deliver with craft, and stay connected to both users and business goals.
APPROACH
Lead through mentorship, not management. Define principles, rituals, and frameworks that give teams direction without constraining creativity. Foster collaboration across product, brand, and engineering.
IMPACT
Higher team engagement, stronger output quality, and scalable practices that sustain growth. Designers become decision-makers, not just executors.
IN PRACTICE
Built and scaled cross-functional design teams from early-stage startups to enterprise scale—instilling shared values, modern workflows, and a culture of learning and accountability.
WORK SNAPSHOTS
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